Bob Books Set 1 Beginning Readers - [PDF] Full eBook Download

Bob Books Set 1: Beginning Readers

Author : Bobby Lynn Maslen

ISBN10 : 1941148301

Publisher : Bob Books Publications

Number of Pages :

Category : Juvenile Nonfiction

Viewed : 960

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Book Summary: This is Bob Books bestselling first reader, introduced more than 35 years ago and used by millions of children. If your child knows the alphabet, Bob Books Set 1 is the book to start him or her on the path to reading. Many early readers contain words that are too difficult for a child who has just learned the sounds of the alphabet. Not these books! Using only the letters M, A, T and S, children can read their first book. New letters are added gradually, until all letters of the alphabet have been introduced (except Q). Short vowels and three-letter words in simple sentences help kids build reading confidence. They love the stories and funny pictures, and can't wait to read them to everybody they know. Inside this eBook youÕll find: - 12 easy-to-read books, 12 pages each - All two and three letter words (C-V-C words) - Can be "sounded out" (phonics based) - A few new letters introduced in each book - Limited sight words - 7 to 20 words per book

Bob Books: First Stories

Author : Lynn Maslen Kertell

ISBN10 : 1941148980

Publisher : Bob Books Publications

Number of Pages : 144

Category : Juvenile Fiction

Viewed : 702

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Book Summary: A brand new Bob Books boxed set featuring 12 easy-to-read stories! Great for kindergarten and first grade readers, this boxed set includes twelve mini-books. This set is the perfect stepping stone to independent reading since it contains four level A books, four level B's, and four level C's. In typical Bob Books style, these mini-books have lots of repetition, friendly illustrations, and silly stories. Bob Books First Stories is a great companion to Bob Books Set 1: Beginning Readers and Sight Words Kindergarten and Sight Words First Grade.

There's a Wocket in my Pocket

Author : Dr. Seuss

ISBN10 : 0385373627

Publisher : RH Childrens Books

Number of Pages : 36

Category : Juvenile Fiction

Viewed : 1488

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Book Summary: In this silly Bright and Early Book classic by Dr. Seuss, a young boy goes exploring in his house and finds an array of fun characters! Are you certain there’s a Jertain in the curtain? Or have you ever had a feeling there’s a Geeling on the ceiling? From the pesky Nooth Grush on a tooth brush to a sleepy Zelf up on the shelf, There’s a Wocket in My Pocket will have young readers eager to explore their homes and the wonders of rhyming and wordplay. Combining brief and funny stories, easy words, catchy rhythm, and lively illustrations, Bright and Early Books are an ideal way to introduce the joys of reading to children.

Bob Books Sight Words: Kindergarten

Author : Lynn Maslen Kertell

ISBN10 : 1941148395

Publisher : Bob Books Publications

Number of Pages : N.A

Category : Juvenile Nonfiction

Viewed : 596

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Book Summary: Sight words are common words that appear again and again in your childrenÕs reading material. Knowing these words Òby sightÓ is essential for reading fluency. This set provides practice at the beginning reading level, and introduces 30 of the most common and easy sight words. Our method makes the process of learning to recognize sight words very simple for the young reader. Consistent short vowels and simple stories mean children sound out (decode) the story, and learn only three sight words per book. With plenty of repetition and context clues, your young reader will quickly master early sight words with Bob Books Sight Words - Kindergarten. Inside this eBook youÕll find: - 10 easy-to-read, hilarious small books, 12 pages each - All stories told in three and four letter words, plus sight words - Consistent short vowels mean easy decoding in the rest of the story - Three new sight words introduced in each book

My First Bob Books: Pre-Reading Skills

Author : Lynn Maslen Kertell

ISBN10 : 1941148360

Publisher : Bob Books Publications

Number of Pages : N.A

Category : Juvenile Nonfiction

Viewed : 1210

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Book Summary: Expanding on the foundation sets that have made Bob Books such a success, My First Bob Books is a brand new series introducing Bob Books' proven teaching tools to children who aren't quite ready for Bob Books - Set 1. My First Bob Books offer children and their parents simple and satisfying tools that build an important foundation for reading readiness. Sally the Circle and her friends introduce important skills that prepare your child for reading. Your youngsters will never know that theyÕre learning as they follow the adventures of Sally, Seth and Tanner Ð but you will. My First Bob Books - Pre-Reading Skills introduces these important pre-literacy skills in a story format: - Identifying basic shapes in preparation for letter recognition - Sorting, classifying and symbol identification to build important problem-solving skills - Recognizing simple patterns to create awareness of letter groups and sight words - Sequencing to strengthen the ability to predict how stories flow Inside this eBook you'll find: - 12 books for you to read to your child, 12 pages each - Four pre-reading skills - Literacy games and teaching hints

Big Box of Shapes

Author : Wiley Blevins

ISBN10 : 1634404637

Publisher : Rocking Chair Kids — Red Chair Press

Number of Pages : 24

Category : Juvenile Fiction

Viewed : 1337

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Book Summary: Triangles, circles, squares. To most of us, these are just simple shapes. But in the imaginations of Lulu and Max, these shapes found in a box take on exciting new meanings. What will you see?

Bob Books Rhyming Words

Author : Lynn Maslen Kertell

ISBN10 : 1941148352

Publisher : Bob Books Publications

Number of Pages : N.A

Category : Juvenile Nonfiction

Viewed : 1403

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Book Summary: Rhyming make reading easier and more fun for kids that are just getting started. When rhyming words are included in a story, they make sounding out (decoding) easier. Kids have reading success sooner and faster, build confidence, and they have fun too. Bob Books Rhyming Words is a great next step after Bob Books Set 1. Inside this eBook you'll find: - 10 easy-to-read, hilarious small books, 12 pages each - With mostly two and three letter words, Bob Books Rhyming Words is suitable for the very beginning reader - Phonics based Ð words can be sounded out - Our rhyming words have endings that are spelled the same (no rhyming kite with light) - Rhyming words are interspersed throughout, so the story is told in a conversational tone - For extra learning support, each book focuses on one short vowel. For example, Hen in the Den focuses on the EN family, but also includes eggs, nest and went for extra short-e practice

Bob Books Set 2: Advancing Beginners

Author : Bobby Lynn Maslen

ISBN10 : 194114831X

Publisher : Bob Books Publications

Number of Pages : N.A

Category : Juvenile Nonfiction

Viewed : 1043

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Book Summary: The books in Bob Books Set 2 - Advancing Beginners provide your new reader with more material at the beginning level. These twelve stories in mostly three-letter words build confidence for the very youngest readers. Simple text combined with slightly longer stories builds reading stamina. Elements of humor and surprise keep childrenÕs interest high. Add Bob Books Set 2 to your collection for invaluable beginning reading practice. Reading this foundation set help children master basic phonics before they advance to consonant blends. Inside this eBook youÕll find: - 12 easy-to-read books, 16 pages each - Mostly two and three letter words (C-V-C words) - Can be "sounded out" (phonics based) - Limited sight words - 20 to 30 words per book

The Well-Trained Mind: A Guide to Classical Education at Home (Fourth Edition)

Author : Susan Wise Bauer,Jessie Wise

ISBN10 : 0393253635

Publisher : W. W. Norton & Company

Number of Pages : 880

Category : Education

Viewed : 1426

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Book Summary: Is your child getting lost in the system, becoming bored, losing his or her natural eagerness to learn? If so, it may be time to take charge of your child’s education—by doing it yourself. The Well-Trained Mind will instruct you, step by step, on how to give your child an academically rigorous, comprehensive education from preschool through high school—one that will train him or her to read, to think, to understand, to be well-rounded and curious about learning. Veteran home educators Susan Wise Bauer and Jessie Wise outline the classical pattern of education called the trivium, which organizes learning around the maturing capacity of the child’s mind and comprises three stages: the elementary school “grammar stage,” when the building blocks of information are absorbed through memorization and rules; the middle school “logic stage,” in which the student begins to think more analytically; and the high-school “rhetoric stage,” where the student learns to write and speak with force and originality. Using this theory as your model, you’ll be able to instruct your child—whether full-time or as a supplement to classroom education—in all levels of reading, writing, history, geography, mathematics, science, foreign languages, rhetoric, logic, art, and music, regardless of your own aptitude in those subjects. Thousands of parents and teachers have already used the detailed book lists and methods described in The Well-Trained Mind to create a truly superior education for the children in their care. This extensively revised fourth edition contains completely updated curricula and book lists, links to an entirely new set of online resources, new material on teaching children with learning challenges, cutting-edge math and sciences recommendations, answers to common questions about home education, and advice on practical matters such as standardized testing, working with your local school board, designing a high-school program, preparing transcripts, and applying to colleges. You do have control over what and how your child learns. The Well-Trained Mind will give you the tools you’ll need to teach your child with confidence and success.

My First Bob Books: Alphabet

Author : Lynn Maslen Kertell

ISBN10 : 1941148379

Publisher : Bob Books Publications

Number of Pages : N.A

Category : Juvenile Nonfiction

Viewed : 690

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Book Summary: Expanding on the foundation sets that have made Bob Books such a success, My First Bob Books is a brand new series introducing Bob Books' proven teaching tools to children who aren't quite ready for Bob Books - Set 1. in My First Bob Books - Alphabet, familiar animal friends progressively introduce the 26 letters of the alphabet. Engaging, read-aloud stories inspire and motivate your child, while proven teaching principles inspire success. Your child will prepare for the magic of reading as My First Bob Books - Alphabet helps them learn the names of the letters, and which sounds they represent. Inside this eBook you'll find: - 12 books for you to read to your child, 12 pages each - Two letters per book - Upper case and lower case - Alliterating story so children can listen for letter sounds - Alphabet hint inside each front cover

The Well-Trained Mind: A Guide to Classical Education at Home (Third Edition)

Author : Susan Wise Bauer,Jessie Wise

ISBN10 : 9780393070903

Publisher : W. W. Norton & Company

Number of Pages : 864

Category : Education

Viewed : 422

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Book Summary: "If you're a parent who has decided to educate your children yourself, this book is the first you should buy."—?Washington Times The Well-Trained Mind will instruct you, step by step, on how to give your child an academically rigorous, comprehensive education from preschool through high school—one that will train him or her to read, to think, to ?understand?, to be well-rounded and curious about learning. Veteran home educators Jessie Wise and Susan Wise Bauer outline the classical pattern of education called the trivium, which organizes learning around the maturing capacity of the child's mind and comprises three stages: the elementary school "grammar stage," the middle school "logic stage," and the high school "rhetoric stage." Using this theory as your model, you'll be able to instruct your child in all levels of reading, writing, history, geography, mathematics, science, foreign languages, rhetoric, logic, art, and music, regardless of your own aptitude in those subjects. This newly revised edition contains completely updated ordering information for all curricula and books, new and expanded curricula recommendations, new material on using computers and distance-learning resources, answers to common questions about home education, information about educational support groups, and advice on practical matters such as working with your local school board, preparing a high school transcript, and applying to colleges.

Home Learning Year by Year, Revised and Updated

Author : Rebecca Rupp

ISBN10 : 0525576975

Publisher : Crown

Number of Pages : 576

Category : Education

Viewed : 1805

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Book Summary: A comprehensive guide to designing homeschool curriculum, from one of the country’s foremost homeschooling experts—now revised and updated! Homeschooling can be a tremendous gift to your children—a personalized educational experience tailored to each kid’s interests, abilities, and learning styles. But what to teach, and when, and how? Especially for first-time homeschoolers, the prospect of tackling an annual curriculum can be daunting. In Home Learning Year by Year, Rebecca Rupp presents comprehensive plans from preschool through high school, covering integral subjects for each grade, with lists of topics commonly presented at each level, recommended resource and reading lists, and suggestions for creative alternative options and approaches. Included, along with all the educational basics, are techniques and resources for teaching everything from philosophy to engineering, as well as suggestions for dealing with such sensitive topics as sex education. Now revised throughout with all-new updates featuring the most effective and up-to-date methods and reading guides to homeschool your child at all ages, Home Learning Year by Year continues to be the definitive book for the homeschooling parent.

엄마가 시작하고 아이가 끝내는 엄마표 영어

Author : 김정은

ISBN10 :

Publisher : 한빛라이프

Number of Pages : 344

Category : Education

Viewed : 1464

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Book Summary: 생각만 해도 걱정이 앞서는 부모를 위한 국내파 영어 교육 맞춤 솔루션! 아이는 지난 10년간 영어 학원도 다니지 않고 어학연수 한번 다녀오지 않았지만 영어 말하기 대회에서 일등을 하고 영어전문도서관에서 스토리텔러로 활동한다. 엄마는 아이와 함께 영어를 공부하다 TESOL 강사가 되었다. ‘하라, 하라’ 하면 하지 않아도 엄마가 공부하면 아이는 따라한다. 영어 공부, 혼자 하긴 힘들어도 함께하면 할 수 있다. 엄마에게 새 직업을, 아이에게 넓은 세상을 선물해준, 집에서 할 수 있는 영어 공부법의 모든 것을 만나 보자. 이 책은 엄마가 주도하는 것이 아닌 아이의 피드백을 반영하여 완성한 10단계 영어 공부법과 경기도교육감상 최우수상을 수상한 최고의 방과 후 영어 프로그램 ‘Hungry for English’를 집에서 직접 수업으로 진행해볼 수 있도록 엮은 16차시 영어 수업으로 이루어져 있다. “엄마는 네가 영어로 행복했으면 좋겠다.” 보통엄마의 간절한 소망으로 탄생한 10년간의 기록, 집에서 할 수 있는 영어 공부의 모든 것, 아이의 피드백을 반영한 우리 집 영어 공부법 공개! 내 아이가 영어를 아무 부담 없이 구사하고, 영어 덕분에 세계 어디에서든 뜻을 펼치기를 바라는 마음. 많은 부모가, 엄마가 이 소망 하나로 엄마표 영어를 시작한다. 책도 읽고 카페에도 가입하며 의욕에 차서 엄마표 영어를 시작해보지만 얼마 안 가 지치게 된다. 아이가 영어로 행복하면 좋겠다는 소망은 잊어버리고, 영어가 싫다는 아이에게 영어를 강요하게 되는 상황도 벌어진다. 엄마가 주도하는 영어는 한계가 있다. 아이의 참여를 끌어내려면 어떻게 해야 할까? 어릴 때 시작하더라도 결국 길게 보고 가야 하는 영어, 오래, 지치지 않고 재미있게 할 수 있는 방법은 없을까? 이 책은 저자의 큰아이가 다섯 살이었을 때부터 중학생이 되기까지 10년이 넘는 기간 동안 가족이 머리를 맞대고 찾아낸 영어 공부법을 담았다. 기본 10단계와 디딤돌 4단계로 구성된 ‘Part 1 - 온 가족이 함께하는 최고의 영어 공부법’은 듣기, 읽기, 말하기, 쓰기의 영어 학습 4대 영역에 대한 체계적인 접근과 적정한 시기에 파닉스, 회화, 어휘, 문법을 마스터하도록 설계했다. 더불어 매 단계 교재와 사이트, 앱 등 활용하기 좋은 정보를 수록해서 엄마표 영어를 시작하려는 독자, 영어를 하고는 있지만 장기적인 계획을 어떻게 세워야 할지 감이 오지 않는 독자들에게 길잡이가 되어줄 것이다. - 취학 이전과 이후의 연령별 영어 접근법 소개 - 연령별 사전 활용법 안내 - 처음 영어를 접하는 아이에게 노출하기 좋은 DVD 시리즈 수록 - 작가별 그림책 읽기 - 초등학교 저학년부터 볼 수 있는 학원물 애니메이션 목록 제공 - 아이들과 볼 만한 연설, 강연 소개 경기도교육감상 최우수상 수상 방과후 영어 수업이 책 속으로! 16차시 영어 스크립트북으로 영알못 엄마도 원어민 선생님처럼 수업할 수 있다! - 책에서 활용한 전체 동영상, 사이트 QR 코드 제공 저자는 큰아이가 다니는 초등학교에서 ‘영어책 읽어주는 엄마’로 봉사활동을 하다 초등학교 영어 강사로 채용돼 영어 수업을 한 적이 있다. 학교 밖에서 영어 노출 경험이 전혀 없었던 초등학교 1~6학년 아이들이 학교 영어 수업을 무리 없이 따라가고, 더 나아가 영어를 잘하는 아이들만큼 영어 실력을 갖출 수 있도록 ‘단시간에 최대한의 아웃풋을 내는 방법’을 고민해서 ‘따뜻한 나눔이 함께하는 Hungry for English’라는 프로그램을 만들었다. 파주시 4개교에서 운영했고, 그해 우수 프로그램 운영자로 선정돼 경기도교육감상 최우수상을 받았다. 이 프로그램은 파닉스와 회화로 영어 기본기를 먼저 닦은 다음, 매일 국내외 사이트에서 무료로 제공하는 자료를 이용해 스스로 공부하도록 구성되어 있는데, 이 책의 ‘Part 2 - 온 가족이 함께하는 16차시 영어 수업’에 그 모든 것이 담겨 있다. 취학 전 아이와 영어를 시작하려는 부모도, 초등학교 저학년 아이를 둔 부모도 무리 없이 따라 해볼 수 있다. 모든 수업을 영어로 진행할 수 있도록 전회 영어 스크립트북 형식으로 되어 있어 영어에 자신 없는 엄마도 영어 수업이 가능하다. 16차시 수업은 한번에 알파벳 3~4개씩을 익힐 수 있도록 1회당 30분 수업을 기본으로 한다. 일주일에 2회씩 2개월 동안 진행해보고, 아이가 영어에 흥미를 보이고 어느 정도 자신감을 보이면 아이 수준에 맞는 파닉스와 회화, 영어 영상물 보기로 이어가면 된다.(Part 1 참고) 아이가 받아들이는 속도가 빠르면 1주일에 3회를 지도해도 괜찮다. 처음부터 영어로 수업하기가 어렵다면 우리말로 수업을 하면서 그날의 표현이나 알파벳 등만 익혀도 되고, 친구와 함께 해도 좋다. 각 가정의 상황, 자녀의 수준이나 흥미도에 따라 적절하게 응용하면 된다. 진정한 배움은 가르칠 때 완성된다고 했던가? 아이와 영어를 진행하면서 엄마의 영어 실력도 눈에 띄게 좋아지는 걸 느낄 것이다.

Ready, Set, Read

Author : M. A. Clark

ISBN10 : 1608446697

Publisher : Dog Ear Publishing

Number of Pages : 294

Category : Education

Viewed : 1182

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Book Summary: Give your child an advantage that lasts a lifetime! Ready, Set, Read is a complete, proven, fun and affordable phonics-based program that anyone can use to teach a child to read. Developed by reading specialist Vera Clark - based on her 25 years of experience teaching children and adults to read English - Ready, Set, Read takes a child from learning the alphabet to reading fluently at a 6th grade level in just 100 simple lessons. Parents: You Can Teach Your Child to Read! Ready, Set, Read makes it easy for you to unlock a world of opportunities for your child. Put your child on the path to success with this easy-to-use program that you and your child will both love. Get everything you need in one book - Lessons and instructions are all in one volume, so there's just one thing to grab when you and your child are ready to enjoy the day's lesson. Experience the joy of teaching your child to read - Ready, Set, Read is designed to accommodate your busy schedule. Watch your child gain confidence - Your quality time together will produce dramatic results. Educators: Your Students Can Be Reading Fluently Ready, Set, Read enhances your ability to teach every student in your class to read. Research shows that systematic phonics instruction combined with reading is the most effective way to develop good reading skills. This easily adabtable program: Compliments your existing standards-based curriculum Requires minimal lesson preparation time Includes a Student Success Chart so you can track the progress of each student Why choose Ready, Set, Read? All-in-one phonics-based reading program 100 simple lessons-only 15 minutes per day Starts at the beginning, from non-reader to total fluency Students learn at their own pace Coming Soon in the Winter of 2010: Ready, Set, Read on DVD - Vera Clark teaches each lesson Children's Booklets- colorful, illustrated lessons make the learning process more enjoyable Leveled Storybook Readers - students practice reading with fun stories that use a controlled vocabulary based upon the lessons the student has completed. About the Author Author Vera Clark developed Ready, Set, Read based on her extensive experience teaching children and adults to read English. Having taught in both public and private schools, Vera currently teaches reading to Special Education students in Southern California. She holds a Bachelor's degree in Psychology, and a Master's in Education with an emphasis in Special Education. Ms. Clark loved home schooling her own children-and taught each of her four children to read when they were just toddlers. She is passionate about early reading, and is pleased that this book is helping parents and teachers introduce another generation of children to the joys of reading well."

Phonics, Grade 1

Author : Linda Armstrong

ISBN10 : 0742420612

Publisher : Carson-Dellosa Publishing

Number of Pages : 80

Category : Juvenile Nonfiction

Viewed : 1051

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Book Summary: Fun phonics for every reader! Reading for Every Child: Phonics helps students in grade 1 develop phonics skills by concentrating on beginning and ending sounds, blends, vowel combinations, words and word families, rimes, and phonemes. Instructional strategies and stimulating, purposeful activities help teachers facilitate reading proficiency in students. This 80-page book supports Reading First and aligns with Common Core State Standards, as well as state and national standards. Reproducible pages and assessments are included.

American Pop: Popular Culture Decade by Decade [4 volumes]

Author : Bob Batchelor

ISBN10 : 0313364117

Publisher : ABC-CLIO

Number of Pages : 1712

Category : Social Science

Viewed : 1779

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Book Summary: Pop culture is the heart and soul of America, a unifying bridge across time bringing together generations of diverse backgrounds. Whether looking at the bright lights of the Jazz Age in the 1920s, the sexual and the rock-n-roll revolution of the 1960s, or the thriving social networking websites of today, each period in America's cultural history develops its own unique take on the qualities define our lives.American Pop: Popular Culture Decade by Decade is the most comprehensive reference on American popular culture by decade ever assembled, beginning with the 1900s up through today. The four-volume set examines the fascinating trends across decades and eras by shedding light on the experiences of Americans young and old, rich and poor, along with the influences of arts, entertainment, sports, and other cultural forces. Whether a pop culture aficionado or a student new to the topic, American Pop provides readers with an engaging look at American culture broken down into discrete segments, as well as analysis that gives insight into societal movements, trends, fads, and events that propelled the era and the nation. In-depth chapters trace the evolution of pop culture in 11 key categories: Key Events in American Life, Advertising, Architecture, Books, Newspapers, Magazines, and Comics, Entertainment, Fashion, Food, Music, Sports and Leisure Activities, Travel, and Visual Arts. Coverage includes: How Others See Us, Controversies and scandals, Social and cultural movements, Trends and fads, Key icons, and Classroom resources. Designed to meet the high demand for resources that help students study American history and culture by the decade, this one-stop reference provides readers with a broad and interdisciplinary overview of the numerous aspects of popular culture in our country. Thoughtful examination of our rich and often tumultuous popular history, illustrated with hundreds of historical and contemporary photos, makes this the ideal source to turn to for ready reference or research.

Encyclopedia of Great Popular Song Recordings

Author : Steve Sullivan

ISBN10 : 0810882965

Publisher : Scarecrow Press

Number of Pages : 1030

Category : Music

Viewed : 1491

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Book Summary: The Encyclopedia of Great Popular Song Recordings, Volumes 1 and 2 covers the full range of popular music recordings with virtually unprecedented breadth and depth. In this 2-volume encyclopedia, Sullivan explores approximately 1,000 song recordings from 1889 to the present, telling the stories behind the songs, recordings, performers, and songwriters. From the Victorian parlor ballad and ragtime hit at the end of the 19th century to today’s rock classics, the Encyclopedia progresses through a parade popular music styles, from jazz to blues to country Western, as well as the important but too often neglected genres of ethnic and world music, gospel, and traditional folk. This book is the ideal research tool for lovers of popular music in all its glorious variety.

The Gold Mine

Author : Michael Ballé

ISBN10 : 1934109290

Publisher : Lean Enterprise Institute

Number of Pages : N.A

Category : Business & Economics

Viewed : 630

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Book Summary: "Mike Woods urges his retired father into helping out a friend's failing company. But for Bob Woods, another struggle to introduce lean manufacturing quickly rehashes production battles that he's long since fought. And not even the senior Woods, son Mike, or friend Phil and his colleagues really grasp what's in store for them."--Cover.

CRM at the Speed of Light, Fourth Edition

Author : Paul Greenberg

ISBN10 : 9780071590464

Publisher : McGraw Hill Professional

Number of Pages : 698

Category : Business & Economics

Viewed : 1014

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Book Summary: Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

Hypnotic Writing

Author : Joe Vitale

ISBN10 : 9780470893067

Publisher : John Wiley & Sons

Number of Pages : 288

Category : Business & Economics

Viewed : 1955

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Book Summary: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion