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The Mouse and the Motorcycle

Author :

ISBN10 : 0061972274

Publisher : Harper Collins

Number of Pages : 208

Category : Juvenile Fiction

Viewed : 833

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Book Summary: In this imaginative adventure from Newbery Medal–winning author Beverly Cleary, a young mouse named Ralph is thrown into a world of excitement when a boy and his shiny toy motorcycle check in to the Mountain View Inn. This timeless classic now features a foreword written by New York Times bestselling author Kate DiCamillo, as well as an exclusive interview with Beverly Cleary herself. When the ever-curious Ralph spots Keith's red toy motorcycle, he vows to ride it. So when Keith leaves the bike unattended in his room one day, Ralph makes his move. But with all this freedom (and speed!) come a lot of obstacles. Whether dodging a rowdy terrier or keeping his nosy cousins away from his new wheels, Ralph has a lot going on! And with a pal like Keith always looking out for him, there's nothing this little mouse can't handle. Correlates to the Common Core State Standards in English Language Arts

Socks

Author : Beverly Cleary

ISBN10 : 006197241X

Publisher : Harper Collins

Number of Pages : 160

Category : Juvenile Fiction

Viewed : 936

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Book Summary: Socks is one very happy cat. He lives the good life with his nice young owners, Mr. and Mrs. Bricker. They play with him when-ever he wants, feed him special treats, and always pet and scratch him when he curls up in their warm laps.Then a new baby arrives. Suddenly little Charles William is the one get-ting all the love and attention. Socks feels completely left out. To show how he feels about the new addition to the Bricker family, Socks starts getting into all sorts of trouble—with tomcats, phantom dogs, even Nana's best wig. It's not until Socks rescues Charles William from big, big trouble that Socks realizes just how much the Brickers truly want to keep him in the family. Beverly Cleary creates a warm, funny, and relatable story told from a cat's point of view in this purr-fectly delightful book about family and change.

The Trumpet of the Swan

Author : E. B. White

ISBN10 : 0062406809

Publisher : HarperCollins

Number of Pages : 272

Category : Juvenile Fiction

Viewed : 1191

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Book Summary: The delightful classic by E. B. White, author of Charlotte's Web and Stuart Little, about overcoming obstacles and the joy of music. Now available for the first time as an ebook! Illustrations in this ebook appear in vibrant full color on a full-color device and in rich black-and-white on all other devices. Like the rest of his family, Louis is a trumpeter swan. But unlike his four brothers and sisters, Louis can't trumpet joyfully. In fact, he can't even make a sound. And since he can't trumpet his love, the beautiful swan Serena pays absolutely no attention to him. Louis tries everything he can think of to win Serena's affection—he even goes to school to learn to read and write. But nothing seems to work. Then his father steals him a real brass trumpet. Is a musical instrument the key to winning Louis his love? "We, and our children, are lucky to have this book." —John Updike The Trumpet of the Swan joins E. B. White favorites Charlotte's Web and Stuart Little as classic illustrated novels that continue to speak to today's readers. Whether you curl up with your young reader to share these books or hand them off for independent reading, you are helping to create what are likely to be all-time favorite reading memories.

Two Times the Fun

Author : Beverly Cleary

ISBN10 : 9780061757297

Publisher : Harper Collins

Number of Pages : 96

Category : Juvenile Fiction

Viewed : 865

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Book Summary: Jimmy and Janet are twins, but that doesn't mean they are just alike. When we first meet Jimmy, he wants to dig a real hole. He likes to use a real, grown-up shovel. While he's working, his sister, Janet, pretends to be a bird! She likes to use her imagination. But the twins both like silly jokes, brand- new boots, and talking to Mr. Lemon, the mailman. As Beverly Cleary writes about Jimmy and Janet's doings, the unique understanding of children that she brings to all of her beloved books is coupled with a keen awareness of duo dynamics that comes from raising twins herself. Originally published as four separate picture books (The Real Hole, Two Dog Biscuits, The Growing-Up Feet, and Janet's Thingamajigs), these are stories that a Jimmy would like because they are so true-to-life, and that a Janet would love because they are so believable.

Autonomous Driving

Author : Markus Maurer,J. Christian Gerdes,Barbara Lenz,Hermann Winner

ISBN10 : 3662488477

Publisher : Springer

Number of Pages : 706

Category : Technology & Engineering

Viewed : 1034

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Book Summary: This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".

How to Talk So Your Husband Will Listen

Author : Rick Johnson

ISBN10 : 1441240926

Publisher : Baker Books

Number of Pages : 192

Category : Religion

Viewed : 387

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Book Summary: A woman has a powerful influence on the man in her life. But in order to empower him to become all he was meant to be, she has to be able to talk so that he will listen, and listen so that he will talk. Author Rick Johnson shares with women the secrets to bringing about positive change in the men in their lives and shows them how to recognize and affirm his good qualities. Johnson shows women the keys they need to know to encourage leadership, forgiveness, and patience in their husbands build authentic masculinity deal with a man's anger, self-centeredness, or other negative traits and much more Every woman who wants to create a brighter future for both herself and her husband will benefit from this insightful and sometimes humorous insider's look into the mind of a man.

Creativity, Inc.

Author : Ed Catmull,Amy Wallace

ISBN10 : 0307361195

Publisher : Random House Canada

Number of Pages : 352

Category : Business & Economics

Viewed : 1178

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Book Summary: From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Hackers

Author : Steven Levy

ISBN10 : 9781449393748

Publisher : \"O\'Reilly Media, Inc.\"

Number of Pages : 520

Category : Computers

Viewed : 621

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Book Summary: This 25th anniversary edition of Steven Levy's classic book traces the exploits of the computer revolution's original hackers -- those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers. Levy profiles the imaginative brainiacs who found clever and unorthodox solutions to computer engineering problems. They had a shared sense of values, known as "the hacker ethic," that still thrives today. Hackers captures a seminal period in recent history when underground activities blazed a trail for today's digital world, from MIT students finagling access to clunky computer-card machines to the DIY culture that spawned the Altair and the Apple II.

Managing Brand Equity

Author : David A. Aaker

ISBN10 : 9781439188385

Publisher : Simon and Schuster

Number of Pages : 299

Category : Business & Economics

Viewed : 1731

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Book Summary: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

Mercy Watson Thinks Like a Pig

Author : Kate DiCamillo

ISBN10 : 0763674907

Publisher : Candlewick Press

Number of Pages : 80

Category : Juvenile Fiction

Viewed : 1934

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Book Summary: Can Mercy Watson outwit . . . Animal Control? The porcine wonder’s on the lam in her latest tongue-in-snout adventure! Features an audio read-along! Mercy's appetite has got her into trouble again. When Eugenia Lincoln's pansies go missing, Animal Control Officer Francine Poulet arrives on the scene. But as she soon discovers, not just anyone can think like a pig. Especially when that pig is porcine wonder Mercy Watson!

Hacker, Hoaxer, Whistleblower, Spy

Author : Gabriella Coleman

ISBN10 : 1781685843

Publisher : Verso Books

Number of Pages : 256

Category : Political Science

Viewed : 1632

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Book Summary: Here is the ultimate book on the worldwide movement of hackers, pranksters, and activists that operates under the non-name Anonymous, by the writer the Huffington Post says “knows all of Anonymous’ deepest, darkest secrets.” Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to Anonymous that the tricky story of her inside–outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book. The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters—such as Topiary, tflow, Anachaos, and Sabu—emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, including imprisoned activist Jeremy Hammond and the double agent who helped put him away, Hector Monsegur, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little understood facets of culture in the Internet age, including the history of “trolling,” the ethics and metaphysics of hacking, and the origins and manifold meanings of “the lulz.”

Making Records

Author : Phil Ramone

ISBN10 : 1401388299

Publisher : Hachette Books

Number of Pages : 320

Category : Music

Viewed : 1708

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Book Summary: Sinatra. Streisand. Dylan. Pavarotti. McCartney. Sting. Madonna. What do these musicians have in common besides their super-stardom? They have all worked with legendary music producer Phil Ramone. For almost five decades, Phil Ramone has been a force in the music industry. He has produced records and collaborated with almost every major talent in the business. There is a craft to making records, and Phil has spent his life mastering it. For the first time ever, he shares the secrets of his trade. Making Records is a fascinating look "behind the glass" of a recording studio. From Phil's exhilarating early days recording jazz and commercial jingles at A&R, to his first studio, and eventual legendary producer status, Phil allows you to sit in on the sessions that created some of the most memorable music of the 20th century--including Frank Sinatra's Duets album, Bob Dylan's Blood on the Tracks, Ray Charles's Genius Loves Company and Paul Simon's Still Crazy After All These Years. In addition to being a ringside seat for contemporary popular music history, Making Records is an unprecedented tutorial on the magic behind what music producers and engineers do. In these pages, Phil offers a rare peek inside the way music is made . . . illuminating the creative thought processes behind some of the most influential sessions in music history. This is a book about the art that is making records--the way it began, the way it is now, and everything in between.

Start with Why

Author : Simon Sinek

ISBN10 : 1101149035

Publisher : Penguin

Number of Pages : 256

Category : Business & Economics

Viewed : 1125

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Book Summary: The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Algorithms to Live By

Author : Brian Christian,Tom Griffiths

ISBN10 : 0143196472

Publisher : Penguin

Number of Pages : 304

Category : Psychology

Viewed : 1065

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Book Summary: A fascinating exploration of how computer algorithms can be applied to our everyday lives, helping to solve common decision-making problems and illuminate the workings of the human mind All our lives are constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favourites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such problems for decades. And the solutions they've found have much to teach us. In a dazzlingly interdisciplinary work, acclaimed author Brian Christian (who holds degrees in computer science, philosophy, and poetry, and works at the intersection of all three) and Tom Griffiths (a UC Berkeley professor of cognitive science and psychology) show how the simple, precise algorithms used by computers can also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.