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Insanely Simple

Author : ,

ISBN10 : 1101572043

Publisher : Penguin

Number of Pages : 256

Category : Business & Economics

Viewed : 868

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Book Summary: To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it. In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to: • Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. • Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity. • Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. • Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. • Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

DSM-5 Insanely Simplified

Author : Steven Buser, MD,Leonard Cruz, MD

ISBN10 : 1630512095

Publisher : Chiron Publications

Number of Pages : 150

Category : Medical

Viewed : 1419

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Book Summary: The release of the Diagnostic and Statistical Manual Version 5 (DSM-5) marked one of the biggest changes to the field of mental health diagnosis in over 20 years. DSM-5 Insanely Simplified provides a summary of key concepts of the new diagnostic schema including a section on the upcoming ICD-10. DSM-5 Insanely Simplified utilizes a variety of devices to help clinicians memorize complex criteria and ideas about the different diagnoses. Cartoons, mnemonic devices, and summary tables allow clinicians and students to quickly grasp and retain broad concepts and subtle nuances related to psychiatric diagnosis. DSM-5 Insanely Simplified fosters quick mastery of the most important concepts introduced in DSM-5 while offering an entirely new way of looking at mental health along a continuum. This new approach avoids simply "labeling" clients by placing them along spectrums that range from normal to problematic symptoms. Mental health professionals as well as laymen interested in a deeper understanding of emotional well-being will appreciate the synthesis of deep psychology and modern approaches to diagnosis. Steven Buser trained in medicine at Duke University and served 12 years as a physician in the US Air Force. He is a graduate of the two-year Clinical Training Program at the CG Jung Institute of Chicago and is a co-founder of the Asheville Jung Center. In addition to a busy psychiatric private practice he serves as Publisher for Chiron Publications. He is active in the community and strives to integrate faith and spirituality into psychotherapy. He resides in the mountains in Asheville, NC with his wife and two children. Len Cruz is the Editor-in-Chief of Chiron Publications, a book publishing company specializing in psychology, mythology, religion, and culture and a co-founder of the Asheville Jung Center. He is a psychiatrist who resides in Western North Carolina. Luke Sloan was a 5th grade student in Asheville, NC when he completed the illustrations for this book. When he's not drawing, Luke enjoys playing soccer, reading books, snow-skiing, and just plain having fun!

Creative Selection

Author : Ken Kocienda

ISBN10 : 1250194474

Publisher : St. Martin\'s Press

Number of Pages : 304

Category : Business & Economics

Viewed : 1831

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Book Summary: * WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Design Like Apple

Author : John Edson

ISBN10 : 1118331761

Publisher : John Wiley & Sons

Number of Pages : 208

Category : Business & Economics

Viewed : 953

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Book Summary: Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Leading Apple With Steve Jobs

Author : Jay Elliot

ISBN10 : 1118431421

Publisher : John Wiley & Sons

Number of Pages : 192

Category : Business & Economics

Viewed : 1285

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Book Summary: A former Senior VP of Apple shares how Steve Jobs motivatedpeople to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time toaccompany him on the last of his historic visits to Xerox's PaloAlto Research Center, the visits that changed the course ofcomputing. As Senior VP of Apple, Jay served as Steve's right-handman and trouble-shooter, overseeing all corporate operations andbusiness planning, as well as software development and HR. InLeading Apple with Steve Jobs, Jay details how Steve managedand motivated his people—and what every manager can learnfrom Jobs about motivating people to do the best work of theirlives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallyingcry—a metaphor to "Think Different." In the days ofdeveloping the Macintosh, it became a four-word mission statement.It expresses the heart of Apple and Steve. The managementprinciples that grew out of that statement form the backbone ofthis book. Explains how to find talented people who will understand yourobjectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be socommitted to the vision that they will provide their ownmotivation Explains how to ensure that your employees hold an allegianceto the captain and to his/her shipmates, and also possess theability to come up with original, unique ways to approach aproblem, and be self-guided with a strong sense of direction Leading Apple with Steve Jobs will shift your thoughtparadigm and inspire you to assemble and lead innovative teams.

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Author : Carmine Gallo

ISBN10 : 0071793216

Publisher : McGraw Hill Professional

Number of Pages : 256

Category : Business & Economics

Viewed : 1585

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Book Summary: Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. -

Steve Jobs: Insanely Great

Author : Jessie Hartland

ISBN10 : 0307982971

Publisher : Schwartz & Wade

Number of Pages : 240

Category : Young Adult Nonfiction

Viewed : 871

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Book Summary: Whether they’ve seen Aaron Sorkin and Danny Boyle’s Steve Jobs movie, read Walter Isaacson’s biography, or just own an iPhone, this graphic novel retelling of the Apple innovator’s life will capture the imaginations of the legions of readers who live and breathe the technocentric world Jobs created. Told through a combination of black-and-white illustrations and handwritten text, this fast-paced and entertaining biography in graphic format presents the story of the ultimate American entrepreneur, the man who brought us Apple Computer, Pixar, Macs, iPods, iPhones, and more. Jobs’s remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents’ garage and eventually became the tastemaker of a generation, creating products we can’t live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring. Capturing his unparalleled brilliance, as well as his many demons, Jessie Hartland’s engaging biography illuminates the meteoric successes, devastating setbacks, and myriad contradictions that make up the extraordinary life and legacy of the insanely great Steve Jobs. Here's the perfect book for any teen interested in STEM topics, especially tech. A School Library Journal Best Book of the Year “If a picture is worth a thousand words, then this comic tale can hang with the sprawling biographies.” —Macworld.com “An accessible take . . . undoubtedly valuable for kids who are growing up using Apple’s products but knowing little about the man who created them.” —GeekDad.com

The Hidden Power of Systems Thinking

Author : Ray Ison,Ed Straw

ISBN10 : 1351026887

Publisher : Routledge

Number of Pages : 312

Category : Business & Economics

Viewed : 1966

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Book Summary: The Hidden Power of Systems Thinking: Governance in a Climate Emergency is a persuasive, lively book that shows how systems thinking can be harnessed to effect profound, complex change. In the age of the Anthropocene, the need for new ways of thinking and acting has become urgent. But patterns of obstacles are apparent in any action, be they corporate interests, lobbyists, or outdated political and government systems. Ison and Straw show how and why failure in governance is at the heart of the collective incapacity to tackle the climate and biodiversity emergencies. They go beyond analysis of the problem and demonstrate how incorporating systems thinking into governance at every level would enable us to break free of historical shackles. They propose 26 principles for systemic governance. This book will be inspiring reading for students applying their systemic methods, specialists in change management or public administration, activists for ‘whole system change’ and decision makers wanting to effect challenging transformations. It is for anyone with the ambition to create a sustainable and fair world.

Are You Smart Enough to Work at Google?

Author : William Poundstone

ISBN10 : 031619297X

Publisher : Little, Brown Spark

Number of Pages : 304

Category : Business & Economics

Viewed : 1950

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Book Summary: Are you Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. Learn the importance of creative thinking, how to get a leg up on the competition, what your Facebook page says about you, and much more. You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are you Smart Enough to Work at Google? is a must read for anyone who wants to succeed in today's job market.

Home Made Lovely

Author : Shannon Acheson

ISBN10 : 1493428225

Publisher : Baker Books

Number of Pages : 192

Category : Religion

Viewed : 601

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Book Summary: Everyone wants a home that is beautiful and clutter free. But most of us are unsure how to get there without breaking the bank. Popular interior designer Shannon Acheson takes the guesswork out of creating a lovely home. Home Made Lovely is a mind-set: decorating should be about those who live there, rather than making your home into a magazine-worthy spread. Shannon walks you through how to · decorate in a way that suits your family's real life · declutter in seven simple steps · perform a house blessing to dedicate your home to God · be thankful for your current home and what you already have · brush up on hospitality with more than 20 actionable ideas that will make anyone feel welcome and loved in your home In Home Made Lovely, Shannon meets you right where you are on your home-decorating journey, helping you share the peace of Christ with family members and guests.

The Chapo Guide to Revolution

Author : Chapo Trap House,Felix Biederman,Matt Christman,Brendan James,Will Menaker,Virgil Texas

ISBN10 : 1501187309

Publisher : Simon and Schuster

Number of Pages : 320

Category : Humor

Viewed : 1219

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Book Summary: Instant New York Times bestseller “Howard Zinn on acid or some bullsh*t like that.” —Tim Heidecker The creators of the cult-hit podcast Chapo Trap House deliver a manifesto for everyone who feels orphaned and alienated—politically, culturally, and economically—by the lanyard-wearing Wall Street centrism of the left and the lizard-brained atavism of the right: there is a better way, the Chapo Way. In a guide that reads like “a weirder, smarter, and deliciously meaner version of The Daily Show’s 2004 America (The Book)” (Paste), Chapo Trap House shows you that you don’t have to side with either sinking ships. These self-described “assholes from the internet” offer a fully ironic ideology for all who feel politically hopeless and prefer broadsides and tirades to reasoned debate. Learn the “secret” history of the world, politics, media, and everything in-between that THEY don’t want you to know and chart a course from our wretched present to a utopian future where one can post in the morning, game in the afternoon, and podcast after dinner without ever becoming a poster, gamer, or podcaster. A book that’s “as intellectually serious and analytically original as it is irreverent and funny” (Glenn Greenwald, New York Times bestselling author of No Place to Hide) The Chapo Guide to Revolution features illustrated taxonomies of contemporary liberal and conservative characters, biographies of important thought leaders, “never before seen” drafts of Aaron Sorkin’s Newsroom manga, and the ten new laws that govern Chapo Year Zero (everyone gets a dog, billionaires are turned into Soylent, and logic is outlawed). If you’re a fan of sacred cows, prisoners being taken, and holds being barred, then this book is NOT for you. However, if you feel disenfranchised from the political and cultural nightmare we’re in, then Chapo, let’s go…

I'm Feeling Lucky

Author : Douglas Edwards

ISBN10 : 0547416997

Publisher : Houghton Mifflin Harcourt

Number of Pages : 416

Category : Business & Economics

Viewed : 486

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Book Summary: An early Google director of marketing and brand management discusses the pioneering work of partners Larry Page and Sergey Brin, the evolution of the company's non-hierarchical structure, and the competitive environment through which ideas are developed and implemented.

Steve Jobs

Author : Walter Isaacson

ISBN10 : 1451648553

Publisher : Simon and Schuster

Number of Pages : 656

Category : Biography & Autobiography

Viewed : 959

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Book Summary: Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.

A Little Life

Author : Hanya Yanagihara

ISBN10 : 0385539266

Publisher : Anchor

Number of Pages : 736

Category : Fiction

Viewed : 500

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Book Summary: ONE OF THE BEST BOOKS OF THE YEAR The New York Times • The Washington Post • The Wall Street Journal • NPR • Vanity Fair • Vogue • Minneapolis Star Tribune • St. Louis Post-Dispatch • The Guardian • O, The Oprah Magazine • Slate • Newsday • Buzzfeed • The Economist • Newsweek • People • Kansas City Star • Shelf Awareness • Time Out New York • Huffington Post • Book Riot • Refinery29 • Bookpage • Publishers Weekly • Kirkus WINNER OF THE KIRKUS PRIZE • A MAN BOOKER PRIZE FINALIST • A NATIONAL BOOK AWARD FINALIST A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Author : Carmine Gallo

ISBN10 : 0071636757

Publisher : McGraw Hill Professional

Number of Pages : 256

Category : Business & Economics

Viewed : 629

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Book Summary: The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Revolution in The Valley [Paperback]

Author : Andy Hertzfeld

ISBN10 : 1449323871

Publisher : \"O\'Reilly Media, Inc.\"

Number of Pages : 320

Category : Computers

Viewed : 1320

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Book Summary: There was a time, not too long ago, when the typewriter and notebook ruled, and the computer as an everyday tool was simply a vision. Revolution in the Valley traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born. The book traces the development of the Macintosh, from its inception as an underground skunkworks project in 1979 to its triumphant introduction in 1984 and beyond. The stories in Revolution in the Valley come on extremely good authority. That's because author Andy Hertzfeld was a core member of the team that built the Macintosh system software, and a key creator of the Mac's radically new user interface software. One of the chosen few who worked with the mercurial Steve Jobs, you might call him the ultimate insider. When Revolution in the Valley begins, Hertzfeld is working on Apple's first attempt at a low-cost, consumer-oriented computer: the Apple II. He sees that Steve Jobs is luring some of the company's most brilliant innovators to work on a tiny research effort the Macintosh. Hertzfeld manages to make his way onto the Macintosh research team, and the rest is history. Through lavish illustrations, period photos, and Hertzfeld's vivid first-hand accounts, Revolution in the Valley reveals what it was like to be there at the birth of the personal computer revolution. The story comes to life through the book's portrait of the talented and often eccentric characters who made up the Macintosh team. Now, over 20 years later, millions of people are benefiting from the technical achievements of this determined and brilliant group of people.

Slack For Dummies

Author : Phil Simon

ISBN10 : 1119669510

Publisher : John Wiley & Sons

Number of Pages : 384

Category : Computers

Viewed : 883

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Book Summary: Say goodbye to the old, inefficient way of working Have you ever wondered what it would feel like to be less overwhelmed, more efficient, and more engaged at work? Imagine being able to quickly and easily locate key documents and conversations. Every day, more than twelve million employees need not wonder. By using a remarkably useful, flexible, popular, affordable, and intuitive tool called Slack, they have fundamentally changed how they work. Slack For Dummies provides an approachable road map to understanding how to use Slack to maximum effect. This easy-to-use reference guide explores the Slack user interface and its key features. It walks you through the process of setting up workspaces, channels, and threads. It also offers insight on how to get your colleagues on board with this modern way of communicating and collaborating. Navigate Slack’s user interface and understand its key features Guide you through the process of creating workspaces, channels, and threads Provide additional context to group and individual messages Extend the power of Slack with third-party apps and integrations Improve employee morale and productivity Slack For Dummies is a full-color, step-by-step resource that will change the way that you communicate and collaborate with your colleagues—for the better and for good.

A Philosophy of Simple Living

Author : Jérôme Brillaud

ISBN10 : 1789142652

Publisher : Reaktion Books

Number of Pages : 200

Category : Philosophy

Viewed : 752

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Book Summary: Today, “simple living” is a rallying cry for anti-consumerists, environmentalists, and anyone concerned with humanity’s effect on the planet. But what is so revolutionary about a simple life? And why are we so fascinated with simplicity today? A Philosophy of Simple Living charts the ideas, motivations, and practices of simplicity from antiquity to the present day. Bringing together an array of people, practices, and movements, from Henry David Thoreau to Steve Jobs, and from Cynics and Shakers to the “slow movement,” voluntary simplicity, and degrowth, this book is as comprehensive as it is concise. Written in elegant, spare prose, A Philosophy of Simple Living will be of great benefit to all who wish to declutter and pare back their complicated, modern lives.

Simple

Author : Alan Siegel,Irene Etzkorn

ISBN10 : 145550968X

Publisher : Twelve

Number of Pages : 256

Category : Business & Economics

Viewed : 1597

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Book Summary: For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is SIMPLE.