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How to Be a Spin Doctor

Author : ,

ISBN10 : 1785900773

Publisher : Biteback Publishing

Number of Pages : 300

Category : Political Science

Viewed : 1680

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Book Summary: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

Spin Doctors

Author : Paul Benedetti,Wayne MacPhail

ISBN10 : 1459720873

Publisher : Dundurn

Number of Pages : 300

Category : Health & Fitness

Viewed : 681

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Book Summary: A spine-chilling look into the chiropractic industry. Learn how to protect yourself from practice-building tactics and bogus treatments.

The Linguistics of Political Argument

Author : Alan Partington

ISBN10 : 1134446217

Publisher : Routledge

Number of Pages : 288

Category : Language Arts & Disciplines

Viewed : 1868

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Book Summary: This book examines the relationship between the White House, in the person of its press secretary, and the press corps through a linguistic analysis of the language used by both sides. A corpus was compiled of around fifty press briefings from the late Clinton years. A wide range of topics are discussed from the Kosovo crisis to the Clinton-Lewinsky affair. This work is highly original in demonstrating how concordance technology and the detailed linguistic evidence available in corpora can be used to study discourse features of text and the communicative strategies of speakers. It will be of vital interest to all linguists interested in corpus-based linguistics and pragmatics, as well as sociolinguists and students and scholars of communications, politics and the media.

Die Legende vom Spin Doctor

Author : Stefan Marx

ISBN10 : 3531910086

Publisher : Springer-Verlag

Number of Pages : 292

Category : Language Arts & Disciplines

Viewed : 376

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Book Summary: Als Ende der 90er-Jahre Tony Blair und Gerhard Schröder an die Macht kamen, war viel die Rede von Neuer Mitte und Spin Doctoring - linke Politik in neuer Verpackung. Stefan Marx, selbst aktiver Beobachter des politischen Geschehens in Berlin und London, beleuchtet die Hinterbühnen der Regierungszentralen unter Tony Blair und Gerhard Schröder. Er vergleicht den Stil der Informationspolitik der beiden Regierungschefs. Der Autor sprach dafür mit 50 Spitzenakteuren aus Polit-PR und Journalismus. Seine Untersuchung zeigt: Der Hype um den angeblich allmächtigen Spin Doctor verdeckt das eigentliche Phänomen - die verzweifelte Suche der Regierenden nach Antworten auf das rasante Tempo der neuen 24-Stunden-Newsmedien.

How to Be a Spin Doctor

Author : Paul Richards

ISBN10 : 1785900773

Publisher : Biteback Publishing

Number of Pages : 300

Category : Political Science

Viewed : 1821

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Book Summary: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

Spin Doctor

Author : Leslie Carroll

ISBN10 : 006173683X

Publisher : Harper Collins

Number of Pages : 336

Category : Fiction

Viewed : 1965

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Book Summary: Question: What do Amy, the new mom; Meriel, the West-Indian housekeeper; Claude and Naomi, the alternative couple; Faith, the elegant widow; and Talia, the super-skinny ballerina have in common? Answer: Abso-freakin'-lutely-nothing! Except that they all live lives of not-so-quiet desperation on the Upper West Side of New York City. What gets them through? Their unusual therapy sessions with supershrink Susan Lederer, held in the depths of the laundry room. Susan knows that all of life's problems eventually come out in the wash, but while the washers keep breaking down, she helps her female friends take control. But Susan's life has become an agitated mess. Her teenage daughter seems destined for a fast-food future; her son's adolescence hasn't quite hit yet . . . and her perfect husband is hiding something. Susan could use a really good shrink. Instead, her dirty linen exposed, she finds that it's her friends who rally 'round her, and by the final spin, she realizes that while it might not take a whole village, it does sometimes take a laundry room to get rid of the nastier wrinkles in life. Now if only she could find the formula for getting rid of that ring around the collar.

Winning Reputations

Author : C. Genasi

ISBN10 : 1403937532

Publisher : Springer

Number of Pages : 192

Category : Business & Economics

Viewed : 1329

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Book Summary: This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Republic of Spin: An Inside History of the American Presidency

Author : David Greenberg

ISBN10 : 0393285502

Publisher : W. W. Norton & Company

Number of Pages : 560

Category : History

Viewed : 1640

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Book Summary: “A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.

Spin

Author : Robert Charles Wilson

ISBN10 : 1429915439

Publisher : Tor Books

Number of Pages : 368

Category : Fiction

Viewed : 446

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Book Summary: From the author of Axis and Vortex, the first Hugo Award-winning novel in the environmental apocalyptic Spin Trilogy... One night in October when he was ten years old, Tyler Dupree stood in his back yard and watched the stars go out. They all flared into brilliance at once, then disappeared, replaced by a flat, empty black barrier. He and his best friends, Jason and Diane Lawton, had seen what became known as the Big Blackout. It would shape their lives. The effect is worldwide. The sun is now a featureless disk--a heat source, rather than an astronomical object. The moon is gone, but tides remain. Not only have the world's artificial satellites fallen out of orbit, their recovered remains are pitted and aged, as though they'd been in space far longer than their known lifespans. As Tyler, Jason, and Diane grow up, space probe reveals a bizarre truth: The barrier is artificial, generated by huge alien artifacts. Time is passing faster outside the barrier than inside--more than a hundred million years per day on Earth. At this rate, the death throes of the sun are only about forty years in our future. Jason, now a promising young scientist, devotes his life to working against this slow-moving apocalypse. Diane throws herself into hedonism, marrying a sinister cult leader who's forged a new religion out of the fears of the masses. Earth sends terraforming machines to Mars to let the onrush of time do its work, turning the planet green. Next they send humans...and immediately get back an emissary with thousands of years of stories to tell about the settling of Mars. Then Earth's probes reveal that an identical barrier has appeared around Mars. Jason, desperate, seeds near space with self-replicating machines that will scatter copies of themselves outward from the sun--and report back on what they find. Life on Earth is about to get much, much stranger. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Power Trip

Author : Damian McBride

ISBN10 : 1849547815

Publisher : Biteback Publishing

Number of Pages : 480

Category : Political Science

Viewed : 1884

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Book Summary: Hailed as the must-read political book of the year by commentators on all sides of the great divide, Power Trip is the explosive memoir of one of Westminster's most controversial figures. From 1999 to 2009, Damian McBride worked at the heart of the Treasury and No. 10. He was a pivotal member of Gordon Brown's inner circle before a notorious scandal propelled him out of Downing Street and onto the front pages. Known by friend and foe as 'Mad Dog' or 'McPoison', Brown's right-hand man demonstrated a ruthless desire to protect and promote New Labour's no. 2, whatever the cost. Laying bare his journey from naive civil servant to disgraced spin-doctor, McBride writes candidly about his experiences at the elbows of Brown, Balls and Miliband, detailing the feuds, plots and media manipulation that lay at New Labour's core. Freshly updated with revealing new material, Power Trip is an eye-watering exposé of British politics and a compelling story of the struggles and scandals that populate the political world.

Fight the Right

Author : Warren Kinsella

ISBN10 : 0307361675

Publisher : Random House Canada

Number of Pages : 256

Category : Political Science

Viewed : 1941

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Book Summary: Everywhere you look, these days, Conservatives are winning elections. No matter where you look, the story is the same: white, angry men on the Right are winning power. The Left, meanwhile, is divided and dispirited, and rapidly losing ground. Fight the Right is a handbook on how to survive the nasty, brutish and short-sighted era in which we find ourselves and is designed to help progressives better understand their conservative adversary, and ultimately defeat conservatives wherever the battle is taking shape. It's a manual on how conservatives have appropriated language and values, and how progressives can take both back. Written in a fun, accessible, style, Fight the Right will appeal to those about to launch an advocacy effort, as well as those who are simply curious about how (and if) the Right thinks. It is chock full of war stories and not-so-tall tales about winning progressive campaigns, from everyone from Jean Chretien to Bobby Kennedy, Jr., and it will argue--forcefully--that a United Right can't be defeated until a United Left emerges. Wherever conservative power-brokers are hurting average citizens and hard-working families, Fight the Right will provide a tested road map on how to beat the bullies.

Crisis Tales

Author : Lanny J. Davis

ISBN10 : 1451679300

Publisher : Simon and Schuster

Number of Pages : 400

Category : Social Science

Viewed : 617

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Book Summary: TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact. Winning your case in a courtroom instead of the media is no longer a viable option. These days, every scandal is tried in the court of public opinion. Refusing to dignify allegations with an answer is grounds for flagellation by the press. Political insider Davis has spent years helping politicians, sports figures, business executives, and corporations through the biggest reputation crises of our times, and each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself from damaging hearsay— online and off. In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals as he explains what he and his team did right, what they did wrong, and how they learned from their mistakes and successes. As impossible as it is to believe, many public relations experts still rely on the faulty Nixon model—deny, deny, deny. This tactic was detrimental not only to Nixon’s presidency but, for example, to Exxon and BP (not Davis’s clients) following major oil spills. Instead, Davis believes, it is important to tell the full story yourself, even if it means sharing unflattering details before they leak on their own. By getting ahead of the story, you have more control over how the information is reported and perceived in the media. Damaging falsehoods can go viral in an instant, but the nation’s premier political spin doctor will teach you how to fight back.

Media Power and The Transformation of War

Author : Chiara de Franco

ISBN10 : 1137009756

Publisher : Springer

Number of Pages : 220

Category : Social Science

Viewed : 1260

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Book Summary: Do the news media have any role in the transformation of war and warfare? Focusing on television, this book argues that the news media alters the cognitive and strategic environment of the actors of war and politics and therefore changes the way these interact with one another.

HealthScare

Author : Clay DeStefano

ISBN10 : 1480824615

Publisher : Archway Publishing

Number of Pages : 96

Category : Medical

Viewed : 1561

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Book Summary: Clay DeStefano has spent thirty years working in a health care industry, and he’s come to an unexpected conclusion: Medical care should be sought only as a last resort and even then, with extreme caution. Unfortunately, Americans today seem addicted to health care and all its spinoff industries, and like our other addictions, it’s killing us. It almost killed the author’s wife: When she became sick, doctors nearly unnecessarily removed her gall bladder before putting her on an assortment of drugs with never-ending side effects. When she stopped taking all the prescriptions, she finally started to get better. As a “spin doctor” specializing in hospital public relations, the author takes a critical look at the health care system, tackling everything from the Affordable Care Act to Ebola. In the process, he exposes a bloated system that’s often ill-prepared and ill-equipped to solve big problems. Despite the hype and political talking pints, hundreds of thousands of people continue to needlessly die at the hands of their health care providers each year. Find out how to avoid being a statistic with the insights in HealthScare.

SPIN® -Selling

Author : Neil Rackham

ISBN10 : 1000154572

Publisher : Routledge

Number of Pages : 256

Category : Business & Economics

Viewed : 1870

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Book Summary: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Logically Fallacious

Author : Bo Bennett

ISBN10 : 1456607375

Publisher : eBookIt.com

Number of Pages : 360

Category : Education

Viewed : 519

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Book Summary: This book is a crash course in effective reasoning, meant to catapult you into a world where you start to see things how they really are, not how you think they are. The focus of this book is on logical fallacies, which loosely defined, are simply errors in reasoning. With the reading of each page, you can make significant improvements in the way you reason and make decisions. Logically Fallacious is one of the most comprehensive collections of logical fallacies with all original examples and easy to understand descriptions, perfect for educators, debaters, or anyone who wants to improve his or her reasoning skills. "Expose an irrational belief, keep a person rational for a day. Expose irrational thinking, keep a person rational for a lifetime." - Bo Bennett This 2021 Edition includes dozens of more logical fallacies with many updated examples.

News and News Sources

Author : Paul Manning

ISBN10 : 144626534X

Publisher : SAGE

Number of Pages : 264

Category : Language Arts & Disciplines

Viewed : 1910

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Book Summary: News and News Sources offers a fresh introduction to the sociology of news. It is often suggested that the powerful dominate news agendas. Increasingly however, less powerful groups are employing sophisticated media strategies and new communication technologies to get their message across. The implications of this development are unclear. Do these developments herald a `democratisation' of news arenas, or will they enable the powerful further strengthen their control over the flow of information to the public domain? News and News Sources: reviews new research in the rapidly expanding field of political communication, drawing upon material from Britain, Europe and the USA; provides a clear introduction to the processes of news production and the implications of the rise in global electronic news communication; and assesses the various theoretical frameworks available for analysing these developments including fuctionalism, pluralism, Marxism, political economy, hegemony theory, discourse theory and postmodernism.

British Elections and Parties Review

Author : David Denver,Justin Fisher,Steve Ludlam,Charles Pattie

ISBN10 : 1135255784

Publisher : Routledge

Number of Pages : 304

Category : Political Science

Viewed : 874

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Book Summary: This volume features key political issues for 1990s Britain: the reform of the Labour party; the use of opinion polls; the impact of the media; European integration; Scotland and regional trends; and the bases of party support.

La communication n'est pas un jeu

Author : Ghyslaine Pierrat

ISBN10 : 2296469698

Publisher : Editions L\'Harmattan

Number of Pages : 456

Category : Social Science

Viewed : 815

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Book Summary: Du jour au lendemain, chacun peut se retrouver au cœur d'une communication de crise ou au centre d'une problématique d'image. L'actualité nous montre chaque jour l'importance qu'ont acquise les professionnels de la communication, ces spécialistes de l'image. Mais qui sont ces professionnels perçus comme des acteurs travaillant dans l'ombre ? Qui sont ces "spins-doctors" ? Leur métier est appelé à se développer plus encore à l'heure d'internet, de Facebook et de Twitter. Dès lors, comment régir cette image en la rendant la plus efficiente possible, sans prendre de risques inconsidérés ?

English / Dutch Dictionary

Author : Joseph D. Lesser

ISBN10 :

Publisher : Joseph D. Lesser

Number of Pages : 2500

Category : Foreign Language Study

Viewed : 1605

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Book Summary: This practical dictionary of the Dutch language contains over 45,000 entries in a concise, easy-to-use format. The direction of the translation is from English to Dutch. It offers a broad vocabulary from all areas as well as numerous idioms for holidays or for use as a classic reference work.