The 99 Invisible City A Field Guide To The Hidden World Of Everyday Design 2 - [PDF] Full eBook Download

The 99% Invisible City

Author : ,

ISBN10 : 0358125022

Publisher : Houghton Mifflin Harcourt

Number of Pages : 400

Category : Design

Viewed : 1339

GET EBOOK

Book Summary: A NEW YORK TIMES, WASHINGTON POST, USA TODAY, AND PUBLISHERS WEEKLY BESTSELLER “[A] diverse and enlightening book . . . The 99% Invisible City is altogether fresh and imaginative when it comes to thinking about urban spaces.” —The New York Times Book Review “Here is a field guide, a boon, a bible, for the urban curious. Your city’s secret anatomy laid bare—a hundred things you look at but don’t see, see but don’t know. Each entry is a compact, surprising story, a thought piece, an invitation to marvel. Together, they are almost transformative. To know why things are as they are adds a satisfying richness to daily existence. This book is terrific, just terrific.” —Mary Roach, New York Times bestselling author of Stiff, Grunt, and Gulp “The 99% Invisible City brings into view the fascinating but often unnoticed worlds we walk and drive through every day, and to read it is to feel newly alive and aware of your place in the world. This book made me laugh, and it made me cry, and it reminded me to always read the plaque.” —John Green, New York Times bestselling author of The Fault in Our Stars and Turtles All The Way Down A beautifully designed guidebook to the unnoticed yet essential elements of our cities, from the creators of the wildly popular 99% Invisible podcast Have you ever wondered what those bright, squiggly graffiti marks on the sidewalk mean? Or stopped to consider why you don't see metal fire escapes on new buildings? Or pondered the story behind those dancing inflatable figures in car dealerships? 99% Invisible is a big-ideas podcast about small-seeming things, revealing stories baked into the buildings we inhabit, the streets we drive, and the sidewalks we traverse. The show celebrates design and architecture in all of its functional glory and accidental absurdity, with intriguing tales of both designers and the people impacted by their designs. Now, in The 99% Invisible City: A Field Guide to Hidden World of Everyday Design, host Roman Mars and coauthor Kurt Kohlstedt zoom in on the various elements that make our cities work, exploring the origins and other fascinating stories behind everything from power grids and fire escapes to drinking fountains and street signs. With deeply researched entries and beautiful line drawings throughout, The 99% Invisible City will captivate devoted fans of the show and anyone curious about design, urban environments, and the unsung marvels of the world around them.

A Burglar's Guide to the City

Author : Geoff Manaugh

ISBN10 : 0771059140

Publisher : Signal

Number of Pages : 304

Category : Biography & Autobiography

Viewed : 1173

DOWNLOAD

Book Summary: Encompassing nearly 2,000 years of heists and tunnel jobs, break-ins and escapes, A Burglar's Guide to the City offers an unexpected blueprint to the criminal possibilities in the world all around us. You'll never see the city the same way again. At the core of A Burglar's Guide to the City is an unexpected and thrilling insight: how any building transforms when seen through the eyes of someone hoping to break into it. Studying architecture the way a burglar would, Geoff Manaugh takes readers through walls, down elevator shafts, into panic rooms, up to the buried vaults of banks, and out across the rooftops of an unsuspecting city. With the help of FBI Special Agents, reformed bank robbers, private security consultants, the LAPD. Air Support Division, and architects past and present, the book dissects the built environment from both sides of the law. Whether picking padlocks or climbing the walls of high-rise apartments, finding gaps in a museum's surveillance routine or discussing home invasions in ancient Rome, A Burglar's Guide to the City has the tools, the tales, and the x-ray vision you need to see architecture as nothing more than an obstacle that can be outwitted and undercut. Full of real-life heists--both spectacular and absurd--A Burglar's Guide to the City ensures that readers will never enter a bank again without imagining how to loot the vault or walk down the street without planning the perfect getaway.

Brave New Home

Author : Diana Lind

ISBN10 : 1541742648

Publisher : Bold Type Books

Number of Pages : 272

Category : Social Science

Viewed : 453

DOWNLOAD

Book Summary: A smart, provocative look at how the American Dream of single-family homes, white picket fences and two-car garages became a lonely, overpriced nightmare, and how new trends in housing can help us live better. Over the past century, American demographics and social norms have shifted dramatically. More people are living alone, marrying later in life, and having smaller families. At the same time, their lifestyles are changing, whether by choice or by force, to become more virtual, more mobile, and less stable. But despite the ways that today's America is different and more diverse, housing still looks stuck in the 1950s. In Brave New Home, Diana Lind shows why a country full of single-family houses is bad for us and our planet, and details the new efforts underway that better reflect the way we live now, to ensure that the way we live next is both less lonely and more affordable. Lind takes readers into the homes and communities that are seeking alternatives to the American norm, from multi-generational living, in-law suites, and co-living to microapartments, tiny houses, and new rural communities. Drawing on Lind's expertise and the stories of Americans caught in or forging their own paths outside of our cookie-cutter housing trap, Brave New Home offers a diagnosis of the current crisis in American housing and a radical re-imagining of the possibilities of housing.

Built

Author : Roma Agrawal

ISBN10 : 1635570212

Publisher : Bloomsbury Publishing USA

Number of Pages : 320

Category : Architecture

Viewed : 1770

DOWNLOAD

Book Summary: Winner of the AAAS/Subaru SB&F Prize for Excellence in Science Books The wonders of engineering revealed--by the inspirational female engineer behind the Shard, Western Europe's tallest building. While our cities are full of incredible engineering feats, most of us live with little idea of what goes into creating the built environment, let alone how a new building goes up, what it is constructed upon, or how it remains standing. In Built, star structural engineer Roma Agrawal explains how construction has evolved from the mud huts of our ancestors to skyscrapers of steel that reach into the sky. She unearths how humans have tunneled through solid mountains; how we've walked across the widest of rivers, and tamed nature's precious water resources. She tells vivid tales of the visionaries who created the groundbreaking materials used to build the Pantheon and the Eiffel Tower; and explains how careful engineering can minimize tragedies like the collapse of the Quebec Bridge. Interweaving science, history, illustrations, and personal stories, Built offers a fascinating window into a subject that makes up the foundation of our everyday lives.

Stuff You Should Know

Author : Josh Clark,Chuck Bryant

ISBN10 : 1250268516

Publisher : Flatiron Books

Number of Pages : 336

Category : Reference

Viewed : 892

DOWNLOAD

Book Summary: From the duo behind the massively successful and award-winning podcast Stuff You Should Know comes an unexpected look at things you thought you knew. Josh Clark and Chuck Bryant started the podcast Stuff You Should Know back in 2008 because they were curious—curious about the world around them, curious about what they might have missed in their formal educations, and curious to dig deeper on stuff they thought they understood. As it turns out, they aren't the only curious ones. They've since amassed a rabid fan base, making Stuff You Should Know one of the most popular podcasts in the world. Armed with their inquisitive natures and a passion for sharing, they uncover the weird, fascinating, delightful, or unexpected elements of a wide variety of topics. The pair have now taken their near-boundless "whys" and "hows" from your earbuds to the pages of a book for the first time—featuring a completely new array of subjects that they’ve long wondered about and wanted to explore. Each chapter is further embellished with snappy visual material to allow for rabbit-hole tangents and digressions—including charts, illustrations, sidebars, and footnotes. Follow along as the two dig into the underlying stories of everything from the origin of Murphy beds, to the history of facial hair, to the psychology of being lost. Have you ever wondered about the world around you, and wished to see the magic in everyday things? Come get curious with Stuff You Should Know. With Josh and Chuck as your guide, there’s something interesting about everything (...except maybe jackhammers).

Invisible Women

Author : Caroline Criado Perez

ISBN10 : 1683353145

Publisher : Abrams

Number of Pages : 432

Category : Social Science

Viewed : 811

DOWNLOAD

Book Summary: Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

Metropolis

Author : Ben Wilson

ISBN10 : 0385690975

Publisher : Doubleday Canada

Number of Pages : 384

Category : History

Viewed : 786

DOWNLOAD

Book Summary: From a brilliant young historian, a colourful journey through 7,000 years and twenty-six world cities that shows how urban living has been the spur and incubator to humankind's greatest innovations. In the two hundred millennia of our existence, nothing has shaped us more profoundly than the city. Ben Wilson, author of bestselling and award-winning books on British history, now tells the grand, glorious story of how city living has allowed human culture to flourish. Beginning in 5,000 BC with Uruk, the world's first city, immortalized in The Epic of Gilgamesh, he shows us that cities were never a necessity, but that once they existed, their density created such a blossoming of human endeavour--producing new professions, art forms, worship and trade--that they kickstarted civilization itself. Guiding readers through famous cities over 7,000 years, Wilson reveals the innovations driven by each: civics in the agora of Athens, global trade in 9th century Baghdad, finance in the coffeehouses of London, domestic comforts in the heart of Amsterdam, peacocking in Belle Epoque Paris. In the modern age, he studies the impact of verticality in New York City, the sprawl of LA and the eco-reimagining of 21st-century Shanghai. Lively, erudite, page-turning and irresistible, Metropolis is a grand tour of human endeavour.

The Great Indoors

Author : Emily Anthes

ISBN10 : 0374716684

Publisher : Scientific American / Farrar, Straus and Giroux

Number of Pages : 304

Category : Science

Viewed : 1858

DOWNLOAD

Book Summary: An Architectural Record Notable Book A fascinating, thought-provoking journey into our built environment Modern humans are an indoor species. We spend 90 percent of our time inside, shuttling between homes and offices, schools and stores, restaurants and gyms. And yet, in many ways, the indoor world remains unexplored territory. For all the time we spend inside buildings, we rarely stop to consider: How do these spaces affect our mental and physical well-being? Our thoughts, feelings, and behaviors? Our productivity, performance, and relationships? In this wide-ranging, character-driven book, science journalist Emily Anthes takes us on an adventure into the buildings in which we spend our days, exploring the profound, and sometimes unexpected, ways that they shape our lives. Drawing on cutting-edge research, she probes the pain-killing power of a well-placed window and examines how the right office layout can expand our social networks. She investigates how room temperature regulates our cognitive performance, how the microbes hiding in our homes influence our immune systems, and how cafeteria design affects what—and how much—we eat. Along the way, Anthes takes readers into an operating room designed to minimize medical errors, a school designed to boost students’ physical fitness, and a prison designed to support inmates’ psychological needs. And she previews the homes of the future, from the high-tech houses that could monitor our health to the 3D-printed structures that might allow us to live on the Moon. The Great Indoors provides a fresh perspective on our most familiar surroundings and a new understanding of the power of architecture and design. It's an argument for thoughtful interventions into the built environment and a story about how to build a better world—one room at a time.

The Design of Childhood

Author : Alexandra Lange

ISBN10 : 1632866374

Publisher : Bloomsbury Publishing USA

Number of Pages : 416

Category : Family & Relationships

Viewed : 336

DOWNLOAD

Book Summary: From building blocks to city blocks, an eye-opening exploration of how children's playthings and physical surroundings affect their development. Parents obsess over their children's playdates, kindergarten curriculum, and every bump and bruise, but the toys, classrooms, playgrounds, and neighborhoods little ones engage with are just as important. These objects and spaces encode decades, even centuries of changing ideas about what makes for good child-rearing--and what does not. Do you choose wooden toys, or plastic, or, increasingly, digital? What do youngsters lose when seesaws are deemed too dangerous and slides are designed primarily for safety? How can the built environment help children cultivate self-reliance? In these debates, parents, educators, and kids themselves are often caught in the middle. Now, prominent design critic Alexandra Lange reveals the surprising histories behind the human-made elements of our children's pint-size landscape. Her fascinating investigation shows how the seemingly innocuous universe of stuff affects kids' behavior, values, and health, often in subtle ways. And she reveals how years of decisions by toymakers, architects, and urban planners have helped--and hindered--American youngsters' journeys toward independence. Seen through Lange's eyes, everything from the sandbox to the street becomes vibrant with buried meaning. The Design of Childhood will change the way you view your children's world--and your own.

The Red Atlas

Author : John Davies,Alexander J. Kent

ISBN10 : 022638960X

Publisher : University of Chicago Press

Number of Pages : 272

Category : History

Viewed : 1272

DOWNLOAD

Book Summary: Nearly thirty years after the end of the Cold War, its legacy and the accompanying Russian-American tension continues to loom large. Russia’s access to detailed information on the United States and its allies may not seem so shocking in this day of data clouds and leaks, but long before we had satellite imagery of any neighborhood at a finger’s reach, the amount the Soviet government knew about your family’s city, street, and even your home would astonish you. Revealing how this was possible, The Red Atlas is the never-before-told story of the most comprehensive mapping endeavor in history and the surprising maps that resulted. From 1950 to 1990, the Soviet Army conducted a global topographic mapping program, creating large-scale maps for much of the world that included a diversity of detail that would have supported a full range of military planning. For big cities like New York, DC, and London to towns like Pontiac, MI and Galveston, TX, the Soviets gathered enough information to create street-level maps. What they chose to include on these maps can seem obvious like locations of factories and ports, or more surprising, such as building heights, road widths, and bridge capacities. Some of the detail suggests early satellite technology, while other specifics, like detailed depictions of depths and channels around rivers and harbors, could only have been gained by actual Soviet feet on the ground. The Red Atlas includes over 350 extracts from these incredible Cold War maps, exploring their provenance and cartographic techniques as well as what they can tell us about their makers and the Soviet initiatives that were going on all around us. A fantastic historical document of an era that sometimes seems less distant, The Red Atlas offers an uncanny view of the world through the eyes of Soviet strategists and spies.

Why Fish Don't Exist

Author : Lulu Miller

ISBN10 : 1501160370

Publisher : Simon and Schuster

Number of Pages : 240

Category : Biography & Autobiography

Viewed : 1845

DOWNLOAD

Book Summary: A Best Book of 2020: The Washington Post * NPR * Chicago Tribune * Smithsonian A “remarkable” (Los Angeles Times), “seductive” (The Wall Street Journal) debut from the new cohost of Radiolab, Why Fish Don’t Exist is a dark and astonishing tale of love, chaos, scientific obsession, and—possibly—even murder.​ “At one point, Miller dives into the ocean into a school of fish…comes up for air, and realizes she’s in love. That’s how I felt: Her book took me to strange depths I never imagined, and I was smitten.” —The New York Times Book Review David Starr Jordan was a taxonomist, a man possessed with bringing order to the natural world. In time, he would be credited with discovering nearly a fifth of the fish known to humans in his day. But the more of the hidden blueprint of life he uncovered, the harder the universe seemed to try to thwart him. His specimen collections were demolished by lightning, by fire, and eventually by the 1906 San Francisco earthquake—which sent more than a thousand discoveries, housed in fragile glass jars, plummeting to the floor. In an instant, his life’s work was shattered. Many might have given up, given in to despair. But Jordan? He surveyed the wreckage at his feet, found the first fish that he recognized, and confidently began to rebuild his collection. And this time, he introduced one clever innovation that he believed would at last protect his work against the chaos of the world. When NPR reporter Lulu Miller first heard this anecdote in passing, she took Jordan for a fool—a cautionary tale in hubris, or denial. But as her own life slowly unraveled, she began to wonder about him. Perhaps instead he was a model for how to go on when all seemed lost. What she would unearth about his life would transform her understanding of history, morality, and the world beneath her feet. Part biography, part memoir, part scientific adventure, Why Fish Don’t Exist is a wondrous fable about how to persevere in a world where chaos will always prevail.

Unseen City

Author : Nathanael Johnson

ISBN10 : 1623363861

Publisher : Rodale Books

Number of Pages : 256

Category : Nature

Viewed : 808

DOWNLOAD

Book Summary: It all started with Nathanael Johnson’s decision to teach his daughter the name of every tree they passed on their walk to day care in San Francisco. This project turned into a quest to discover the secrets of the neighborhood’s flora and fauna, and yielded more than names and trivia: Johnson developed a relationship with his nonhuman neighbors. Johnson argues that learning to see the world afresh, like a child, shifts the way we think about nature: Instead of something distant and abstract, nature becomes real—all at once comical, annoying, and beautiful. This shift can add tremendous value to our lives, and it might just be the first step in saving the world. No matter where we live—city, country, oceanside, or mountains—there are wonders that we walk past every day. Unseen City widens the pinhole of our perspective by allowing us to view the world from the high-altitude eyes of a turkey vulture and the distinctly low-altitude eyes of a snail. The narrative allows us to eavesdrop on the comically frenetic life of a squirrel and peer deep into the past with a ginkgo biloba tree. Each of these organisms has something unique to tell us about our neighborhoods and, chapter by chapter, Unseen City takes us on a journey that is part nature lesson and part love letter to the world’s urban jungles. With the right perspective, a walk to the subway can be every bit as entrancing as a walk through a national park.

The Address Book

Author : Deirdre Mask

ISBN10 : 1250134781

Publisher : St. Martin\'s Press

Number of Pages : 320

Category : History

Viewed : 702

DOWNLOAD

Book Summary: Finalist for the 2020 Kirkus Prize for Nonfiction | One of Time Magazines's 100 Must-Read Books of 2020 | Longlisted for the 2020 Porchlight Business Book Awards "An entertaining quest to trace the origins and implications of the names of the roads on which we reside." —Sarah Vowell, The New York Times Book Review When most people think about street addresses, if they think of them at all, it is in their capacity to ensure that the postman can deliver mail or a traveler won’t get lost. But street addresses were not invented to help you find your way; they were created to find you. In many parts of the world, your address can reveal your race and class. In this wide-ranging and remarkable book, Deirdre Mask looks at the fate of streets named after Martin Luther King Jr., the wayfinding means of ancient Romans, and how Nazis haunt the streets of modern Germany. The flipside of having an address is not having one, and we also see what that means for millions of people today, including those who live in the slums of Kolkata and on the streets of London. Filled with fascinating people and histories, The Address Book illuminates the complex and sometimes hidden stories behind street names and their power to name, to hide, to decide who counts, who doesn’t—and why.

From Here to There

Author : Michael Bond

ISBN10 : 067424737X

Publisher : Harvard University Press

Number of Pages : 272

Category : Science

Viewed : 1349

DOWNLOAD

Book Summary: A wise and insightful exploration of human navigation, what it means to be lost, and how we find our way. How is it that we can walk unfamiliar streets while maintaining a sense of direction? Come up with shortcuts on the fly, in places we’ve never traveled? The answer is the complex mental map in our brains. This feature of our cognition is easily taken for granted, but it’s also critical to our species’ evolutionary success. In From Here to There Michael Bond tells stories of the lost and found—Polynesian sailors, orienteering champions, early aviators—and surveys the science of human navigation. Navigation skills are deeply embedded in our biology. The ability to find our way over large distances in prehistoric times gave Homo sapiens an advantage, allowing us to explore the farthest regions of the planet. Wayfinding also shaped vital cognitive functions outside the realm of navigation, including abstract thinking, imagination, and memory. Bond brings a reporter’s curiosity and nose for narrative to the latest research from psychologists, neuroscientists, animal behaviorists, and anthropologists. He also turns to the people who design and expertly maneuver the world we navigate: search-and-rescue volunteers, cartographers, ordnance mappers, urban planners, and more. The result is a global expedition that furthers our understanding of human orienting in the natural and built environments. A beguiling mix of storytelling and science, From Here to There covers the full spectrum of human navigation and spatial understanding. In an age of GPS and Google Maps, Bond urges us to exercise our evolved navigation skills and reap the surprising cognitive rewards.

Hidden Cities

Author : Moses Gates

ISBN10 : 1101602767

Publisher : Penguin

Number of Pages : 352

Category : Travel

Viewed : 851

DOWNLOAD

Book Summary: In this fascinating glimpse into the world of urban exploration, Moses Gates describes his trespasses in some of the most illustrious cities in the world from Paris to Cairo to Moscow. Also, exclusive to this e-book, are firsthand accounts from the author's fellow travelers and family. Gates is a new breed of adventurer for the 21st century. He thrives on the thrill of seeing what others do not see, let alone even know exists. It all began quite innocuously. After moving to New York City and pursuing graduate studies in Urban Planning, he began unearthing hidden facets of the city—abandoned structures, disused subway stops, incredible rooftop views that belonged to cordoned-off buildings. At first it was about satiating a nagging curiosity; yet the more he experienced and saw, the more his thirst for adventure grew, eventually leading him abroad. In this memoir of his experiences, Gates details his travels through underground canals, sewers, subways, and crypts, in metropolises spanning four continents. In this finely-written book, Gates describes his immersion in the worldwide subculture of urban exploration; how he joined a world of people who create secret art galleries in subway tunnels, break into national monuments for fun, and travel the globe sleeping in centuries-old catacombs and abandoned Soviet relics rather than hotels or bed-and-breakfasts. They push each other further and further—visiting the hidden side of a dozen countries, discovering ancient underground Roman ruins, scaling the Brooklyn, Manhattan, and Williamsburg bridges, partying in tunnels, sneaking into Stonehenge, and even finding themselves under arrest on top of Notre Dame Cathedral. Ultimately, Gates contemplates why he and other urban explorers are so instinctively drawn to these unknown and sometimes forbidden places—even (and for some, especially) when the stakes are high. Hidden Cities will inspire readers to think about the potential for urban exploration available for anyone, anywhere—if they have only the curiosity (and nerve!) to dig below the surface to discover the hidden corners of this world.

The 99% Invisible City

Author : Roman Mars,Kurt Kohlstedt

ISBN10 : 0358125022

Publisher : Houghton Mifflin Harcourt

Number of Pages : 400

Category : Design

Viewed : 1479

DOWNLOAD

Book Summary: A NEW YORK TIMES, WASHINGTON POST, USA TODAY, AND PUBLISHERS WEEKLY BESTSELLER “[A] diverse and enlightening book . . . The 99% Invisible City is altogether fresh and imaginative when it comes to thinking about urban spaces.” —The New York Times Book Review “Here is a field guide, a boon, a bible, for the urban curious. Your city’s secret anatomy laid bare—a hundred things you look at but don’t see, see but don’t know. Each entry is a compact, surprising story, a thought piece, an invitation to marvel. Together, they are almost transformative. To know why things are as they are adds a satisfying richness to daily existence. This book is terrific, just terrific.” —Mary Roach, New York Times bestselling author of Stiff, Grunt, and Gulp “The 99% Invisible City brings into view the fascinating but often unnoticed worlds we walk and drive through every day, and to read it is to feel newly alive and aware of your place in the world. This book made me laugh, and it made me cry, and it reminded me to always read the plaque.” —John Green, New York Times bestselling author of The Fault in Our Stars and Turtles All The Way Down A beautifully designed guidebook to the unnoticed yet essential elements of our cities, from the creators of the wildly popular 99% Invisible podcast Have you ever wondered what those bright, squiggly graffiti marks on the sidewalk mean? Or stopped to consider why you don't see metal fire escapes on new buildings? Or pondered the story behind those dancing inflatable figures in car dealerships? 99% Invisible is a big-ideas podcast about small-seeming things, revealing stories baked into the buildings we inhabit, the streets we drive, and the sidewalks we traverse. The show celebrates design and architecture in all of its functional glory and accidental absurdity, with intriguing tales of both designers and the people impacted by their designs. Now, in The 99% Invisible City: A Field Guide to Hidden World of Everyday Design, host Roman Mars and coauthor Kurt Kohlstedt zoom in on the various elements that make our cities work, exploring the origins and other fascinating stories behind everything from power grids and fire escapes to drinking fountains and street signs. With deeply researched entries and beautiful line drawings throughout, The 99% Invisible City will captivate devoted fans of the show and anyone curious about design, urban environments, and the unsung marvels of the world around them.

Basics Interactive Design: User Experience Design

Author : Gavin Allanwood,Peter Beare

ISBN10 : 1474238726

Publisher : Bloomsbury Publishing

Number of Pages : 184

Category : Design

Viewed : 1887

DOWNLOAD

Book Summary: By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.