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The Naming Book

Author : ,

ISBN10 : 1613084234

Publisher : Entrepreneur Press

Number of Pages :

Category : Business & Economics

Viewed : 1890


Book Summary: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

The Naming of the Beasts

Author : Mike Carey

ISBN10 : 0316478733

Publisher : Orbit

Number of Pages : 432

Category : Fiction

Viewed : 417


Book Summary: Author of The Girl With All the Gifts Mike Carey presents the fifth book in his hip supernatural thriller series featuring freelance exorcist Felix Castor. They say the road to Hell is paved with good intentions, but if you ask Castor, he'll tell you there's quite a bit of arrogance and reckless stupidity lining the streets as well. He should know. There's only so many times you can play both sides against the middle and get away with it. Now, the inevitable moment of crisis has arrived and it's left Castor with blood on his hands. Castor drowns his guilt in cheap whiskey, while an innocent woman lies dead and her daughter comatose, his few remaining friends fear for their lives, and there's a demon loose on the streets. But not just any demon---this one rides shotgun on Castor's best friend's soul, and can't be expelled without killing him. Looks like Felix Castor's got some tough choices to make, because expel the demon he must---or all Hell will break loose. Felix Castor series: The Devil You Know Vicious Circle Dead Men's Boots Thicker Than Water The Naming of the Beasts By the same author, writing as M. R. Carey: The Girl With All the Gifts Fellside The Boy on the Bridge

The Naming

Author : B.J. Robertson

ISBN10 : 1483613224

Publisher : Xlibris Corporation

Number of Pages : 136

Category : Fiction

Viewed : 317


Book Summary: Marcus had been busy getting his gear together. Fortunately he had come off the ship with his tool belt. Everything in it was like pure gold. Along with two screw drivers, a pair of pliers an awl, some wire and some twine, he also had a good large pocket knife and a hunting knife. He would leave his belt and tools in Rondace with Hank but both knives would go with him. He had also spent time making fine strips of leather to braid for a really strong rope. Areels Aunt wove a good warm travel cloak for him. It would double as a blanket. He was given two horses and a donkey to travel with. He made nice leather leads for the horses, also made a heavy riding pad for his horse. It was a heavy pad for the horses back with a large pocket on each side that hung down in back of his legs. Though it was not strapped to the horse, the weight of the rider held it in place. He made a pack rack for the donkey out of braches and more braided leather straps to hold it in places.

The Naming of Names

Author : Anna Pavord

ISBN10 : 9781596919655

Publisher : Bloomsbury Publishing USA

Number of Pages : 480

Category : History

Viewed : 1482


Book Summary: The Naming of Names traces the search for order in the natural world, a search that for hundreds of years occupied some of the most brilliant minds in Europe, reaching its apex during the renaissance. Anna Pavord takes us on a thrilling adventure into botanical history, travelling from Athens in the third century BC, through Constantinople, Venice, the medical school at Salerno to the universities of Pisa and Padua. The journey, traced here for the first time, involves the culture of Islam, the first expeditions to the Indies and the first settlers in the New World. Gradually, over a long period in Europe, plants assumed identities and acquired names. Artists painted the first pictures of them. Plants acquired the two-part names that show how they are related to other plants. But who began all this work, and how was it done? Sumptuously illustrated in full colour, The Naming of Names gives a compelling insight into a world full of intrigue and intensely competitive egos.

The Naming Book

Author : Brad Flowers

ISBN10 : 1613084234

Publisher : Entrepreneur Press

Number of Pages : N.A

Category : Business & Economics

Viewed : 1391


Book Summary: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

The Naming of Tishkin Silk

Author : Glenda Millard

ISBN10 : 0730495477

Publisher : HarperCollins Australia

Number of Pages : 96

Category : Juvenile Fiction

Viewed : 703


Book Summary: A heart-warming, tender junior novel about family, love, loss and home by the author of the wonderful WHEN THE ANGELS CAME. Griffin has a secret in his heart that nobody else knows - until he meets Layla. Griffin Silk is an uncommon sort of boy, from an uncommon sort of family, and when he meets Layla, a princess with a daisy-chain crown, he knows he's found a friend. So Griffin shares his inner thoughts with Layla and together they find a way to deal with his secret. Just like the mythical beast whose name he bears, Griffin has uncommon courage and the heart of a lion. But it will take a friend like Layla to help him find the answers to his biggest questions. this unique and tender novel is the first book in Glenda Millard's award-winning Kingdom of Silk series, and will touch the heart of every reader.

The Naming Of The Dead

Author : Ian Rankin

ISBN10 : 1409107566

Publisher : Orion

Number of Pages : 544

Category : Fiction

Viewed : 928


Book Summary: The sixteenth Inspector Rebus novel from 'Britain's No.1 crime writer' DAILY MIRROR. A murder has been committed - but as the victim was a rapist, recently released from prison, no one is too concerned about the crime. That is, until Detective Inspector John Rebus and DS Siobhan Clarke uncover evidence that a serial killer is on the loose... When Rebus also starts looking into the apparent suicide of an MP, he is abruptly warned off the case, not least because the G8 leaders have gathered in Scotland, and Rebus's bosses want him well out of the way. But Rebus has never been one to stick to the rules, and when Siobhan has a very personal reason for hunting down a riot cop, it looks as though both Rebus and Clarke may be up against their own side...

Deleuze and the Naming of God

Author : Daniel Colucciello Barber

ISBN10 : 074868638X

Publisher : Edinburgh University Press

Number of Pages : 232

Category : Philosophy

Viewed : 851


Book Summary: Deleuze and the Naming of God addresses the intersection between Deleuze's thought and the notion of religion to proposes an alliance between immanence and the act of naming God. In doing so, Barber gives us a way out of the paralysing debate between reli

The Naming of the Shrew

Author : John Wright

ISBN10 : 1408820358

Publisher : Bloomsbury Publishing

Number of Pages : 303

Category : Language Arts & Disciplines

Viewed : 1743


Book Summary: Latin names – frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel – have been annoying the layman since they first became formalised as scientific terms in the eighteenth century. Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus, or the Oxford Ragwort been called Senecio squalidus – 'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae, a genus of fish Batman, and a Trilobite Han solo? Why is zoology replete with names such as Chloris chloris chloris (the greenfinch), and Gorilla gorilla gorilla (a species of, well gorilla)? The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.

Old Possum's Book of Practical Cats

Author : T.S. Eliot

ISBN10 : 155199920X

Publisher : McClelland & Stewart

Number of Pages : 35

Category : Poetry

Viewed : 892


Book Summary: A lighter side of the great poet and the inspiration for the hit Andrew Lloyd Webber musical Cats and the 2019 film of the same name directed by Tom Hooper. Old Possum’s Book of Practical Cats will be a delightful surprise for any readers familiar with poem’s like The Waste Land and Prufrock. Eliot playfully weaves his way through 13 vignettes about cats, starting with some observations on the importance of cats’ names, before diving into the lives of individual felines. Cat burglars, magicians, thieves, and troublemakers populate the colourful cast of this wonderful book. Penguin Random House Canada is proud to bring you classic works of literature in e-book form, with the highest quality production values. Find more today and rediscover books you never knew you loved.

Muleshoe and More

Author : Bill Bradfield,Clare Bradfield

ISBN10 : 1461732638

Publisher : Taylor Trade Publishing

Number of Pages : 218

Category : Travel

Viewed : 1763


Book Summary: This book discloses the humorous and the sometimes controversial, if not curious, circumstances surrounding the naming of more than 700 Texas towns.

Naming Your Little Geek

Author : Scott Rubin

ISBN10 : 164170344X

Publisher : Workman Publishing

Number of Pages : 420

Category : Family & Relationships

Viewed : 745


Book Summary: Having trouble finding the perfect name for your new baby? One that celebrates your favorite fandom, whether you want it to be immediately recognizable or something cool that won’t sound out of place on the playground? Naming Your Little Geek is here to save the day! This ultimate guidebook is complete with every name a geek could ever want to give their baby, their meanings, and a list of all the legends who have borne them. From Anakin and Frodo to Indiana and Clark, Gwen and Wanda to Buffy and Xena, you can choose which is best for you and your baby. But use it with caution―a kid will never live down a name like Legolas! (But who says that’s a bad thing?) Naming Your Little Geek covers everything from comic book superheroes to role-playing game icons, Starfleet officers to sword and sorcery legends with characters who have appeared on film and TV, in novels and comic books, on the tabletop, and beyond. With nearly 1,100 names referencing more than 4,400 characters from over 1,800 unique sources, it's the perfect resource for parents naming a new child or people looking to redefine who they are!

Role-playing and Onomastics: J.R.R. Tolkien's influence on the naming of fictional characters in role-playing games

Author : Michael Kulueke

ISBN10 : 3656393257

Publisher : GRIN Verlag

Number of Pages : 27

Category : Literary Collections

Viewed : 1707


Book Summary: Seminar paper from the year 2011 in the subject English Language and Literature Studies - Linguistics, grade: 2.7, University of Cologne (Englisches Seminar), course: Onomastics, language: English, abstract: Fantasy-role-playing games resemble a part of culture dedicated to the play and shortwhile identification with fictional characters. First appearing in the 1960s, role-playing games secured a small spot in a society crowded by fans of Fantasy-, SciFi- or other fictional literature. One of the major works of fantasy-literature is 'The Lord Of The Rings', 'The Hobbit' or 'The Silmarillion' of John Ronald Reuel Tolkien (1892-1973). Tolkien, as a philologist of early medieval languages, created not only a range of new (and adapted) races to people his universe of Middle Earth, he also created for each race a specific language, with own grammar, vocabulary and: names. He spent great afford in creating so distinct languages that no one could misunderstand the words of the Elves as words by Dwarves, for example. This linguistic effort is supposed to play an important role in the reception of his works, and regarded to play a certain role in the influence Tolkien's works have today on other works of fantastic- and non-fantastic literature. Role-playing games resemble a part of creative and active literature, where the players tell and create stories while imaginatively acting in these worlds. For taking part in such an interactive story, one has to create an alter ego, an avatar, or just: a character. These characters are the means by which players interact in the fictional worlds, and as they are most of the time a part of their self-expression and self-conception, they are every time a sum of all the influences on the players mind and knowledge about culture and all its aspects. This paper will investigate on the influence of Tolkien's works on one particular part of role-playing games: the creation of names for those characters used to interact in fictional worlds. The assumption is that, as Tolkien is commonly regarded as a significant influence on literature and fantasy in special, his impact on the naming of fictional characters must be somehow traceable.

Critical Toponymies

Author : Jani Vuolteenaho

ISBN10 : 1351947265

Publisher : Routledge

Number of Pages : 306

Category : Social Science

Viewed : 1488


Book Summary: While place names have long been studied by a few devoted specialists, approaches to them have been traditionally empiricist and uncritical in character. This book brings together recent works that conceptualize the hegemonic and contested practices of geographical naming. The contributors guide the reader into struggles over toponymy in a multitude of national and local contexts across Europe, North America, New Zealand, Asia and Africa. In a ground-breaking and multidisciplinary fashion, this volume illuminates the key role of naming in the colonial silencing of indigenous cultures, canonization of nationalistic ideals into nomenclature of cities and topographic maps, as well as the formation of more or less fluid forms of postcolonial and urban identities.

Terrorism and the Politics of Naming

Author : Michael Bhatia

ISBN10 : 1317969863

Publisher : Routledge

Number of Pages : 232

Category : History

Viewed : 1027


Book Summary: Previously published as a special issue of Third World Quarterly, this volume assesses the nature, power, role and function of names in global politics and the international media. Names are not objective, they accrue subjective associations, for example 'Terrorist' has a very different connotation to 'Freedom-fighter'. The contributors seek the truth beneath the names assigned in an effort to remove the obscurity created by the power of 'the politics of naming' to the reality of the situation, taking examples from Al Qaeda, Russia's demonization of the Chechens and naming in the Israeli-Palestine conflict, among other important contemporary debates. Terrorism and the Politics of Naming makes a substantial contribution towards elucidating the power of naming in the discourse of conflict and will be of great interest to students and scholars of political philosophy, political theory, and politics and the media.

The Riddle

Author : Alison Croggon

ISBN10 : 0763652520

Publisher : Candlewick Press

Number of Pages : 528

Category : Young Adult Fiction

Viewed : 1657


Book Summary: "Maerad’s tale continues, luminous, desperate, and bold. . . . Brimming with archetypal motifs but freshly splendorous in its own right." – Kirkus Reviews (starred review) Maerad is a girl with a tragic past, but her powers grow stronger by the day. Now she and her mentor, Cadvan, hunted by both the Light and the Dark, must unravel the Riddle of the Treesong before their kingdom erupts in chaos. The quest leads Maerad over terrifying seas and glacial wilderness, until she is trapped in the icy realm of the seductive Winterking. There, Maerad must confront what she has suspected all along: that she is the greatest riddle of all.

The Political Life of Urban Streetscapes

Author : Reuben Rose-Redwood,Derek Alderman,Maoz Azaryahu

ISBN10 : 1317020707

Publisher : Routledge

Number of Pages : 334

Category : History

Viewed : 1872


Book Summary: Streetscapes are part of the taken-for-granted spaces of everyday urban life, yet they are also contested arenas in which struggles over identity, memory, and place shape the social production of urban space. This book examines the role that street naming has played in the political life of urban streetscapes in both historical and contemporary cities. The renaming of streets and remaking of urban commemorative landscapes have long been key strategies that different political regimes have employed to legitimize spatial assertions of sovereign authority, ideological hegemony, and symbolic power. Over the past few decades, a rich body of critical scholarship has explored the politics of urban toponymy, and the present collection brings together the works of geographers, anthropologists, historians, linguists, planners, and political scientists to examine the power of street naming as an urban place-making practice. Covering a wide range of case studies from cities in Europe, North America, Sub-Saharan Africa, and Asia, the contributions to this volume illustrate how the naming of streets has been instrumental to the reshaping of urban spatial imaginaries and the cultural politics of place.

The Oxford Handbook of Names and Naming

Author : Carole Hough

ISBN10 : 019163042X

Publisher : Oxford University Press

Number of Pages : 832

Category : Language Arts & Disciplines

Viewed : 965


Book Summary: In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. All known languages make use of names, most commonly to identify individual people and places. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.

The Crow

Author : Alison Croggon

ISBN10 : 0763652539

Publisher : Candlewick Press

Number of Pages : 528

Category : Young Adult Fiction

Viewed : 1683


Book Summary: As this enthralling epic nears its climax, the young heroine’s brother discovers his own hidden gift — and the role he must play in battling the Dark. Hem is a weary orphan whose struggle for survival ends when he is reunited with his lost sister, Maerad. But Maerad has a destiny to fulfill, and Hem is sent to the golden city of Turbansk, where he learns the ways of the Bards and befriends a mysterious white crow. When the forces of the Dark threaten, Hem flees with his protector, Saliman, and an orphan girl named Zelika to join the Light’s resistance forces. It is there that Hem has a vision and learns that he, too, has a part to play in Maerad’s quest to solve the Riddle of the Treesong. As The Crow continues the epic tale begun with The Naming and The Riddle, Alison Croggon creates a world of astounding beauty overshadowed by a terrifying darkness, a world where Maerad and Hem must prepare to wage their final battle for the Light.